We live for orchestrating unforgettable events, and we love making you look good. Here’s a little background on the people moving your events forward:


Lori James-Brownell

President & Owner

AZA Events President and Owner Lori James Brownell has been one of the Southwest's most creative, innovative and successful event producers for nearly thirty years, lending her considerable talents to an extraordinary broad range of clients and businesses.

Lori's penchant for professionalism, visionary take on the event-planning process and undeniable Midas touch when it comes to destination event management has made her one of the most sought-after DMC professionals across Arizona, Southern California and the Southwestern United States. Single-handedly responsible for taking AZA Events from a small, Arizona-specific operation to a thriving multi-million dollar company, Lori is perhaps most recognized for her ability to not just anticipate client needs before they're even discussed, but to deliver them well beyond what's expected.


Roger Brownell

CFO & Owner

Roger Brownell brings an abundance of business experience to the AZA Events team, stemming from a long and storied past in business, finance and real estate. A behind-the-scenes machine of sorts, Roger handles the financial, legal and human resources side of the business and ensures that all AZA administrative tasks stay firmly on track.

Born and bred in Buffalo, New York and a proud graduate of The State University of New York at Buffalo, Roger ran his own business for forty years before becoming an integral part of the AZA team. During rare off-the-clock moments, he’s an avid day trader who also holds pilot, scuba and real estate licenses, and when it comes to his work, he’s a firm believer that if you take great care of your clients, success will take care of itself.


Ciara Rubalcava

Program Director, Southern California

This smart and savvy second-generation Arizona native boasts a background in both tourism and meeting planning, and uses her keen memory, sharp eye for detail and abundant creative and marketing talents to keep clients coming back event after event.

Passionate about family, hiking, her rescue pup, Jackson, and her career, Ciara brings an impressive combination of youthful exuberance and professional wisdom to the AZA Events team. When it comes to dotting I’s and crossing T’s in preparation for a big event, rest-assured that Ciara has every facet covered.

After two years in our Scottsdale headquarters, Ciara set sail for Southern California where she leads the destination team offering premier DMC and event services in San Diego, Orange County beach cities, and Palm Springs. Ciara recently celebrated 5 years with AZA Events.


Jessica Hendricks

Senior Program Manager

Jessica Hendricks knows a thing or two - or 10 - about how to celebrate special occasions, having grown up under the watchful eye of the owner of The Paper Place, a Scottsdale institution known for its unique and eye-catching invitations, stationery and other goods and accessories. A Phoenix native and proud University of Arizona graduate, Jessica was raised in an environment where even the simplest "family dinner" turned into a full-scale affair, and it shows in her ability to take events of all sizes and make them lively, inviting and unforgettable occasions.

A master of managing high stress times, Jessica prides herself on her ability to minimize tensions and keeping everyone smiling. Having essentially been born in the industry before working events across Arizona, Los Angeles and the western United States, Jessica finds that her biggest success come in not just putting on great celebrations but taking a blank space and creating something significant and memorable.


Vicky Magaña

Event Coordinator

Well-trained and equally well-traveled, Vicky Magaña brings a wealth of event planning and hospitality experience to the AZA Events team. A native of the Northwest Suburbs of Chicago, Vicky first made her mark on the battlefield, serving overseas in Operation Iraqi Freedom in the U.S. Army before returning statewide to secure a culinary degree at Le Cordon Bleu College in Scottsdale.

Nowadays, she draws upon the discipline learned in the military and her immense knowledge of catering, food service and preparation in her role as AZA’s Event Coordinator. In addition to helping orchestrate events and occasions of all types, Vicky takes a special interest in weddings and perfecting even the most minute details of a couple’s big day. An avid reader, Vicky spends her off-the-clock hours alongside her husband, a pastry chef, and her two chocolate labs.

Olivia Holdt

Program Coordinator, Southern California

Olivia is a Southern California native who joined the AZA Events SoCal team in November 2018. Her background in art, team building and creativity have given her the ability to create unique and memorable group events.